Customers Terms and Conditions

1.                   INTRODUCTION

1.1           BsoGood Ltd (“Bsogood”, “us” and “our”) publishes the application accessible on the Android and iOS app stores under the name “bsogood” (along with any other website and application for web or smart devices published by Bsogood from time to time, the “Application”) which allows our Customers to book and use the Services provided by third party service providers.

1.2           Bsogood is a provider of the Application only and does not provide Services directly to its Customers.

2.                   WHAT ARE THESE TERMS?

2.1           The purpose of these terms and conditions (the “Terms”) is to set out the terms by which Customers are permitted to access and use the Application, as well as to set out our rights and obligations.

2.2           Our responsibility is limited as an operator of the Application and we do not enter into any contract with our Customers for provision of Services. A contract will be entered into directly between the Customer and Service Provider when a Booking for a Services is confirmed by the Service Provider (a “Booking Contract”). We do not take any responsibility for any Services provided by a Service Provider, any contract entered into between a Customer and a Service Provider via the Application or otherwise, or the conduct of any Customer or Service Provider.

2.3           We encourage our Customers to read these Terms thoroughly before creating an Account with the Application. Within these Terms you will be informed of how we will provide our Services, how you can cancel a Booking for Service(s) with a Service Provider and in what circumstances you will be entitled to a refund, how and when payment is taken for any Services, what to do in the event that you have any problems, and other important information. Please contact us if any of the information is unclear or further information is required.

2.4           By using the Application and/or creating an Account, you warrant that you agree to these Terms in their entirety without any amendment.

3.                   INTERPRETATION

3.1           Capitalised terms used herein shall have the following meanings:

Account

a profile created by either a Customer to access and/or book Services or a Service Provider in order to publicise or provide access to their Services;

Account User

any person who has created an Account with the Application in order to book Services (whether or not such person actually books any Services);

Application

has the meaning given in clause 1.1 above;

Booking

a booking made via the Application by a Customer for any Services;

Booking Contract

a deemed contract between the Customer and Service Provider whereby: (a) the Service Provider agrees to provide the Service(s) subject to the Booking; (b) the Customer agrees to pay Bsogood as agent on behalf of the Service Provider the Fees associated with such Services; and (c) the Service Provider and the Customer both agree to the incorporation of these Terms into such contract by reference including without limitation the cancellation terms in clause 7;

Business Day

a day (other than a weekend or bank holiday) on which banks in the City of London are open for business;

Content

all information available on the Application including comments and messages uploaded by either  Customers or  Service Providers;

Customer(s) or you

Account User and/or User;

Data Protection Legislation

all applicable data protection and privacy legislation in force from time to time in the UK including the UK implementation of the General Data Protection Regulation ((EU) 2016/679) as implemented by the Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002/58/EC (as updated by Directive 2009/136/EC) and the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended and, to the extent that the General Data Protection Regulation ((EU) 2016/679) applies to the processing of any personal data, such legislation as in force from time to time;

Fees

the fees charged by the Service Provider to the Customer for any Services which shall be shown on an invoice issued by Bsogood in the name of the Service Provider and shall be paid by the Customer to Bsogood as agent for and on behalf of the Service Provider;

Intellectual Property Rights” 

patents, utility models, rights to inventions, copyright and neighbouring and related rights, moral rights, trademarks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, rights in computer software, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world;

KYC

means know your customer and entails a verification process for each Customer and Service provider of Bsogood;

Mangopay

a form of payment solution provided by Mangopay S.A., a company incorporated and registered in Luxembourg with company number B173459 whose registered office is at 2 Avenue Amélie, L-1125 Luxembourg, where the Customer will make a payment for the Services which they have booked with the Service Providers;

Personal Data

has the same meaning given in our privacy policy;

Privacy Policy

our privacy policy in place from time to time;

Service Provider(s)

a provider of Services who is either a third party company or is self-employed and has been approved by Bsogood for access to the Application;

Services

including, without limitation make up, haircut, blow dry, waxing, eyebrow shaping, facials, massages and any other services available on the Application from time to time, which are provided by our Service Providers and may be booked by Customers;

User

any person who makes a booking for any Services without creating an Account;

VAT

value added tax or any equivalent tax chargeable in the UK or elsewhere; and

Virus

has the meaning given in clause 10.8.

4.                   CREATING AN ACCOUNT

4.1           As a Customer, you will not be required to create an Account to complete a Booking. However, in order to fully benefit from the Application, a User may wish to create an Account in order to receive discounts and/or promotional offers from time to time. In order to create an Account, we will require your full name, email address, home address and payment information. We have no obligation to honour your request to create an Account and may elect in our sole and absolute discretion to refuse your request to do so without giving any reason.

4.2           At the point of creating an Account, you are required to agree to these Terms.

4.3           Once the Account has been successfully created, the Customer will receive an email confirmation.

4.4           Customers are responsible for the security of their Account details. Bsogood will accept no responsibility for any loss or damage suffered to any Customer as a result of them sharing or losing their login details.

4.6           You must inform Bsogood immediately if you believe that your login details have been lost, stolen, misused, or compromised in any way.  You irrevocably authorise Bsogood to take any measures we consider appropriate in our sole and absolute discretion to protect your Account and/or the Application.

5.                   CHANGES TO THESE TERMS

5.1           We may amend and update these Terms from time to time. We will notify you of any changes to these Terms by emailing you at the email address associated with your Account and/or by posting a notice on the Application.

5.2           By continuing to use the Application and/or by making any Booking after any change to these Terms has been notified to you in accordance with clause 5.1, you are deemed to have agreed to the amended Terms.

5.3           Any Booking that has been made prior to any changes to these Terms are notified to you in accordance with clause 5.1 shall be governed by the version of the Terms in issue at the time the Booking is confirmed by the Service Provider.

6.                   BOOKINGS          

6.1           Customers can only make Bookings via the Application. A Booking may be made for a date and time suited to the Customer, subject to the Service Provider’s online calendar showing the Service Provider as being free. Service Providers may charge an increased Fee for Services at certain dates and times in their sole and absolute discretion.

6.2           Before making a Booking, the Customer will be provided with a summary of the Services selected and will be given the opportunity to note any special requirements or requests in the comments section of the booking form. Any special requirements or requests are subject to the availability of the Service Provider.

6.3           The Service Provider will be required to confirm a Booking before it is deemed made. Once the Service Provider has confirmed a Booking, a Booking Contract between the Customer and the Service Provider in respect of the Booking automatically comes into effect, the Customer will be sent an email confirmation of the Booking and the Booking will show as confirmed on the Customer’s Account page on the Application. The Service Provider has no obligation to accept a Booking and may reject any Booking in its sole and absolute discretion.

6.5           For the avoidance of doubt, a Booking is entered into by the Customer directly with the Service Provider and is not made with Bsogood. Bsogood provides the Application to allow Customers to make a Booking, and handles payments as agent on behalf of the Service Provider only.

7.                   CANCELLATIONS

7.1           A Customer may cancel a Booking at any time up to 48 hours (or otherwise as notified by the Service Provider) prior to the scheduled time and date of the Booking, and in such circumstances the Customer will not be charged for the Booking. The Service Provider will be required to notify the Customer of their cancellation policy at the time of the Booking Contract.

7.2           If the Customer cancels a Booking within 48 hours (or otherwise as notified by the Service Provider) of the scheduled time and date of the Booking, the Customer will be charged 100% of the Fees for the relevant Services(s) covered by the Booking.

7.3           A Service Provider may cancel a Booking at any time, and in such circumstances the Customer shall not be charged for the Booking.

7.4           In order to cancel a Booking, the Customer must do so by clicking on the “Cancel Booking” link found on the Customer’s Account page on the Application. The Customer will receive an email confirming successful cancellation of a Booking and the Booking will no longer appear on the Customer’s Account page on the Application. It is the Customer’s responsibility to check that a Booking has been cancelled. In the event that the Customer does not receive a cancellation email, the Customer should contact the Service Provider.

7.5           The Customer undertakes that they shall not attempt to circumvent the Application by requesting that the Service Provider cancels a Booking so that the Customer can pay the Service Provider directly. Each Service Provider is prohibited from agreeing to such arrangements and is required to report such activity to Besogood. Moreover, Bsogood monitors cancellations, particularly by Service Providers, and will take steps to remove from the Application any Customer who breaches this clause 7.5. In the event that Bsogood identifies that a Customer has allowed a Service Provider to cancel a Booking and paid that Service Provider directly for the Services subject of the Booking, Bsogood will not refund any Fees due in respect of such Booking to the Customer.  

8.                   PAYMENT

8.1           When making a Booking, the Customer will be required to provide their payment details. Payments are managed by Mangopay on behalf of Bsogood. Payment details are provided to Mangopay directly and are not held by, or communicated to, Bsogood (or any Service Provider). Bsogood (via Mangopay) collects Fees as agent for and on behalf of the relevant Service Provider.

8.2           Customers which make Bookings acknowledge, and agree to their Personal Data being processed and retained in accordance with Mangopay’s privacy policy and terms and conditions in place from time to time , in order to process the payment for such Services.

8.3           Mangopay requires each Customer to carry out the KYC verification process on their website. the process varies by country and full details can be found here. For the UK each Customer will be required to upload their passport and/or driving licence.

8.4           When the Customer makes a Booking, Mangopay blocks an amount equal to the Fees chargeable in respect of the Service(s) subject of the Booking on the Customer’s payment method.

8.5           Mangopay will take the payment for the Service(s) covered by the Booking within two (2) hours of a Customers purchase of Services.  

8.6           Any failure to take payment at the time set out in clause 8.4 shall not prevent Mangopay on Bsogood’s behalf later taking full payment as required.

8.7           Where a Service Provider cancels a Booking after payment has been taken for that Booking, Mangopay will (subject to clause 7.5) refund the Fees paid by the Customer within 3 Business Days.

8.8           The Customer’s bank statement will show all payments to Bsogood under the reference “Mangopay”.

8.9           Bsogood takes fraud and attempts to evade the cancellation policy set out above very seriously. Where a Customer makes a charge back or otherwise attempts to secure a refund for a payment duly and properly made, or otherwise seeks to evade paying for any Services performed by a Service Provider, Bsogood reserves the right to block that Customer’s access to the Application and take any steps (including without limitation reporting them to the police) to recover such funds.

8.10        In the event that a Customer is not satisfied with a Service booked via the Application and provided by a Service Provider, or if a Service Provider does not attend a Booking, please contact Bsogood before making any chargeback.

8.11        The Customer is free to tip the Service Provider directly if they wish to do so. No Customer is required to pay a tip to the Service Provider and may do so in their sole and absolute discretion. Other than payment of a tip, the Customer must not pay any Service Provider directly.

8.12        Bsogood shall issue to the Customer on behalf of the Service Provider, an invoice in the Service Provider’s name (and where appropriate containing the Service Provider’s VAT number) for the Services covered by a Booking by email to the Customer’s email address registered with the Application.

8.13        All sums quoted on the Application for the cost of Services are exclusive of VAT, where the Service Provider is registered for VAT, the applicable amount will be added to the Customers invoice at the time of the Booking and will be quoted in Pounds Sterling.

9.                   PROVIDING THE SERVICES

9.1               Bsogood does not guarantee that the Application will always be available and shall not be liable for any loss or damage caused by any inability to access the Application, or any feature or functionality of the Application.

 

9.2               Bsogood may amend or suspend the Application and/or the Services available on the Application for various reasons, including but not limited to, the following:

(a)                dealing with technical problems or making minor technical changes;

(b)               updating the Application or Services to reflect changes in relevant laws and regulatory requirements; and

(c)                making changes to the Application or Services as requested by you or notified by us to you.

 

10.               YOUR USE OF THE APPLICATION AND ITS CONTENT

10.1            All Content displayed and used on the Application and the copyright and other Intellectual Property Rights in that Content belongs to or has been licensed by Bsogood, unless specifically labelled otherwise.

 

10.2            You may access, view and use the Application in accordance with these Terms.

 

10.3            You are responsible for configuring your device in order to access the Application and are responsible for implementing your own Virus protection software.

 

10.4            You undertake to comply fully with any and all local, national or international laws and regulations that apply to your use of the Application and the Services.

 

10.5            The Customer shall:

(a)                provide Bsogood with:

(i)                 all necessary co-operation in relation to these Terms; and

(ii)               all necessary access to such information as may be required by Bsogood;

in order for Bsogood to provide the Services;

(b)               without affecting its other obligations under these Terms, comply with all applicable laws and regulations with respect to its activities under these Terms;

(c)                be, to the extent permitted by law and except as otherwise expressly provided in this agreement, solely responsible for procuring, maintaining and securing its network connections and telecommunications links from its systems to Bsogood’s data centres, and all problems, conditions, delays, delivery failures and all other loss or damage arising from or relating to the Customer’s network connections or telecommunications links or caused by the internet.

 

10.6            The Customer must not at any point during the Customer’s use of the Application and Services do anything which may circumvent Bsogood.

 

10.7            The Customer shall not distribute or transmit any material during the course of its use of the Services that:

(a)                is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive;

(b)               facilitates illegal activity;

(c)                depicts sexually explicit images;

(d)               promotes unlawful violence;

(e)                is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or

(f)                 is otherwise illegal or causes damage or injury to any person or property,

and Bsogood reserves the right, without liability or prejudice to its other rights to the Customer, to disable the Customer’s access to any material that breaches the provisions of this clause 10.7.

 

10.8            The Customer shall not:

(a)                except as may be allowed by any applicable law which is incapable of exclusion by agreement between the parties and except to the extent expressly permitted under these Terms:

(b)               attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Application in any form or media or by any means; or

(c)                attempt to de-compile, reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of the Application; or

(d)               access all or any part of the Services in order to build a product or service which competes with the Services; or

(e)                use the Services to provide services to third parties; or

(f)                 use the Application and/or the Services in any way or for any purpose that is unlawful or fraudulent; or

(g)                license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make the Services available to any third party; or

(h)               attempt to obtain, or assist third parties in obtaining, access to the Services, other than as explicitly contemplated herein; or

(i)                 introduce or permit the introduction of, any worms, Trojan horses, viruses and other similar things or devices (each a “Virus” and together the “Viruses”) any Virus into Bsogood’s network and information systems.

 

10.9            The Customer shall use all reasonable endeavours to prevent any unauthorised access to, or use of, the Services and, in the event of any such unauthorised access or use, promptly notify Bsogood.

 

10.10        You are expected at all times to be polite and respectful when using the Services and the Application and agree to comply with these Terms and the Privacy Policy at all times. We would also remind you that certain Service Providers may have preferences as regards to the wearing of face masks and other PPE for hygiene purposes. Service Providers should make these preferences clear to you on their profile. Please respect these preferences, and do not make a Booking with a Service Provider in circumstances where you cannot, or will not, comply with their preferences. Please highlight when making a Booking if you have any preferences with regards to PPE so that the Service Provider is aware and best able to meet your requirements.

 

11.               OUR RIGHTS TO END THE CONTRACT

11.1            We may terminate these Terms and your access to the Application immediately if you are in material breach of any of the provisions, paragraphs or terms contained in these Terms and either the breach is incapable of remedy or the breach is not remedied within a period of 7 days after we have given you written notice of it.

 

11.2            We may terminate these Terms and your access to the Application  immediately at any time by writing to you, for reasons including but not limited to, the following:

(a)           if any information provided by you is found to be untrue, inaccurate, out of date or incomplete;

(b)           if you act in any way that has brought, or could bring, Bsogood into disrepute;

(c)           if you commit any criminal offence;

(d)           if you repeatedly cancel or do not attend scheduled Bookings;

(e)           pursuant to clause 7.5; and/or

(f)            if we are no longer able to provide the Services to you.

 

12.               DISCLAIMER, LIMITATION OF LIABILITY AND NO WARRANTY

12.1            We make all reasonable efforts to ensure that the Content contained on the Application is complete, accurate and up to date. We make no warranties, representations or guarantees (express or implied) that this will always be the case.

 

12.2            Nothing in these Terms excludes or limits our liability for death or personal injury arising from negligence or fraud, or any other liability that cannot be excluded or limited by the laws of England and Wales.

 

12.3            To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to the Services, the Application, or any Content on the Application, whether express or implied.

 

12.4            The total liability of Bsogood under the Contract with you is limited to £10,000.00.

 

12.5            In no event shall Bsogood, its shareholders, directors, officers, employees or agents be liable (jointly or severally) to any Customer for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

(a)                the use of, or inability to use, the Application;

(b)               the provision of the Services;

(c)                the provision of, or failure to provide, any Services by a Service Provider;

(d)               any injury or harm to you caused by a Service Provider;

(e)                the use of, or reliance on, any Content provided with the Services or displayed on the Application.

 

12.6            We supply the Services for domestic and private use only. If you unlawfully use the Services for any commercial or business purposes, Bsogood, its shareholders, directors, officers, employees and/or agents will not be liable for:

(a)                loss of profits, sales, business, or revenue;

(b)               business interruption;

(c)                loss of anticipated savings;

(d)               loss of business opportunity, goodwill or reputation; or

(e)                any indirect or consequential loss or damage.

 

12.7            We will not be liable for any loss or damage caused by a Virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programmes, data or other proprietary material due to your use of the Services and/or the Application.

 

12.8            From time to time, you may use or access the services, promotions and websites of third parties (including without limitation Service Providers) whilst using the Application. In using or accessing third party services, promotions and websites, you agree to be bound by the terms of service of such third parties governing their services, promotions and websites and hereby acknowledge that we shall not be responsible for the provision of services, accuracy of promotions or content of websites belonging to or operated by third parties.

 

12.9            You agree to indemnify and hold Bsogood and its related companies, and each of their respective shareholders, directors, officers, employees and agents harmless from and against any third party claim or cause of action, including reasonable attorneys’ fees and court costs, arising, directly or indirectly, out of your use of the Services in breach of these Terms or your violation of any law or the rights of any third party.

 

12.10        You acknowledge and agree that we are not responsible for the accuracy of any information published on the Application by Service Providers or other Customers and we do not warrant that any information appearing on the Application is accurate, true or complete. If you believe that any information appearing on the Application is incorrect, you should inform Bsogood of the information that you consider to be inaccurate, and we will seek to inform the Service Provider or Customer who posted the information that you consider it to be inaccurate. Bsogood specifically excludes liability for any loss, harm, distress or damage suffered by you or any third party as a result of inaccurate information appearing on the Application.

 

12.11        You acknowledge and agree that we are not responsible for the acts and/or omissions of any Service Provider offering and/or providing Services or any other Customer accessing and/or using the Application. Bsogood specifically excludes liability for any loss, harm, distress or damage suffered by you or any third party as a result of the acts/and or omissions of any given Service Provider or Customer (as applicable).

 

13.               HOW WE MAY USE YOUR PERSONAL DATA

13.1            Bsogood will comply with all applicable requirements of the Data Protection Legislation. This paragraph 6 is in addition to, and does not relieve, remove or replace, a party's obligations or rights under the Data Protection Legislation.

 

13.2            Details of Bsogood’s approach to processing Personal Data can be found in our Privacy Policy at https://bsogood.com/privacypolicy.

 

14.               WHO OWNS THE APPLICATION?

14.1            Bsogood and its licensor(s) are the sole owners of the Application, which includes any software, domains, and Content made available through the Application. The Application is protected by UK and international copyright and other Intellectual Property Rights laws. All such rights are reserved.

 

14.2            Bsogood permits the Customer to use the Application for its own personal and/or commercial use subject to these Terms and Bsogood grants the Customer a limited and non-transferable licence solely for that purpose.

 

14.3            The Customer may not sell, export, license, modify, copy, distribute or transmit the Application (or any part of it) without Bsogood's prior express written consent.

 

14.4            Any unauthorised use of the Application may result in the termination of the limited licence granted by Bsogood. Bsogood reserves the right to terminate the limited licence in respect of the Customer in its sole and absolute discretion.

 

14.5            Bsogood and its graphics, logos, icons and service names related to the Application are registered and unregistered trademarks or trade dress of Bsogood. They may not be used without Bsogood's prior express written permission.

 

14.6            All other trademarks not owned by Bsogood that appear in connection with the Application are the property of their respective owners, who may or may not be affiliated with, connected to or sponsored by Bsogood. Bsogood accepts no liability for any unauthorised use of any trademarks by any Customer or third party.

 

15.               WHAT SECURITY MEASURES DOES BSOGOOD HAVE IN PLACE?

15.1            Whilst Bsogood has implemented commercially reasonable technical and organisational measures to secure the Customer’s Personal Data from unauthorised use, Bsogood cannot guarantee that unauthorised third parties will never be able to defeat those measures. Bsogood accepts no liability for any losses associated with any unauthorised use.

 

15.2            The Customer acknowledges that it provides personal and other information at its own risk.

 

15.3            By downloading, using and/or accessing in any way the Application and/or material provided through the Application, the Customer consents to receiving electronic communications and notices from Bsogood.

 

15.4            The Customer agrees that any notice, agreement, disclosure or other communications that Bsogood sends to the Customer electronically will satisfy any legal communication requirements, including that such communications be in writing.

 

16.               OTHER IMPORTANT TERMS

14.1            In providing you with access to the Services and the Application, Bsogood reserves the following rights, and, in accessing, browsing or otherwise using the Services and the Application, you grant to us and agree that Bsogood shall have the following rights:

(a)                the right to refuse or withdraw your access to the Services and/or Application without liability, in accordance with applicable laws for any reason at any time (with or without notice) if, in Bsogood's sole and absolute discretion, you violate, attempt to violate or breach any of these Terms or applicable law;

(b)               the right to amend or update the Services and/or the Application, Fees, billing methods or these Terms from time to time;

(c)                the right to without notice, remove Content or materials from your account for any reason whatsoever at our sole and absolute discretion, including without limitation Content which is unlawful, offensive, threatening, libellous, defamatory, obscene or which infringe third party rights, or where the account is used to propagate any such Content;

(d)               the right to access your Account in order to respond to a request for technical support so long as we maintain reasonably appropriate administrative physical and technical safeguards for the protection of the security and confidentiality and integrity of your data; and

(e)                the right to terminate, without notice, your Account and delete any associated data from the Application if your Account has been inactive or disabled for 90 days or more.

 

14.2            We may transfer our rights and obligations under these Terms to another organisation. We will contact you to let you know if we plan to do this. If you are unhappy with the transfer, you may contact us to terminate these Terms no less than 7 Business Days’ after we tell you about our intention to transfer.

 

14.3            You may only transfer your rights or your obligations under these Terms to another person if we agree to this in writing.

 

14.4            These Terms are between you and us. No other person (other than in respect of a Booking Contract containing these Terms, a Service Provider) shall have any rights to enforce any of these Terms.

 

14.5            Each of the clauses of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

 

14.6            If we do not insist immediately that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of you breaching any of these Terms, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

 

14.7            Nothing in these Terms is intended to, or shall be deemed to, establish any partnership or joint venture between any of the parties, constitute any party the agent of another party, or authorise any party to make or enter into any commitments for or on behalf of any other party.

 

14.8            These Terms together with our Privacy Policy constitute the entire agreement between you and Bsogood in relation to your use of the Services and the Application and supersede any prior representations, inducements or agreements relating to its subject matter.

 

14.9            You agree that these Terms and any claim, dispute or controversy arising out of in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims), the Services, the Application, Bsogood's advertising or any related transaction between you and Bsogood shall be governed by and construed in accordance with the law of England and Wales. Any dispute or claim arising out of or in connection with such matters (including non-contractual disputes or claims) will be subject to the exclusive jurisdiction of the courts of England and Wales.